Last year, when I found out that this hoverboard was a hoax, I felt like I'd been dumped, punched in the face, and told my cat was killed by wild dogs, all at the same time. That's how badly I wanted hoverboards to be real, and how easily convinced I was by a video which was ultimately revealed to be a Funny or Die promotion. Tony Hawk even apologized for his involvement in the end.
Read MoreAdvice for Small Town Startups 5/10 - Start Pitching Now
A pitch is the business equivalent of a Plenty of Fish profile. You want to present enough information to get a first date, preferably with someone who's not a complete nutjob. A short, clear overview is much better than a long, detailed breakdown. Make sure your last slide has contact information on it. Your pitch should invite people to ask questions.
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